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Friday, May 09, 2008


No Problem Here

Kim du Toit
May 9, 2008
1:55 PM CDT

I note with interest that British Airways is no longer going to serve beef on their flights:

British Airways takes beef off the menu to avoid offending Hindus

For decades the national dish has been a staple meal on the national carrier.

But now British Airways has taken beef off the menu for economy passengers amid concerns about its “religious restrictions”.

The airline has instead switched to a fish pie or chicken dish option for the so-called “cattle class” passengers.

I refuse to fly British Airways, and I seldom eat the in-flight meal on any airline, so I don’t really have a dog in this fight.

Of course, some people are going to complain about this move, but from BA’s business perspective, it makes perfect sense:

BA’s second-biggest long-haul market is to India, where the majority Hindu population do not eat beef because of their beliefs.

...and given that, it’s a perfectly sound decision.

Frankly, I don’t see why airlines should serve hot meals at all. Even on the longer flights (London-Tokyo, Los Angeles-Sydney, for example), meals consisting of sandwiches, salads, fruit plates and cold breakfasts (cereal, yogurt and breads) would be more than adequate to get you through the flight.

Even better would be pre-flight dispensaries where ticketed passengers could pick (say) two sack meals of their own preference before boarding, thus leaving the cabin attendants only the task of serving drinks (which are vital) in flight.

Of course, I’m only talking about steerage coach class. The bloated plutocrats flying in first- or business class could still be indulged—which, given what those tickets cost nowadays, is only fair—and BA’s not considering dropping beef from those menus.

But no beef in coach? Not important.





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